Google Ads (The Platform)
Google Ads (The Platform) What it is: An online advertising platform where businesses bid to show ads (text, images, videos) on Google Search, partner sites, YouTube, and apps. How it works: Uses keyword targeting, real-time auctions, and budget controls (pay-per-click/view). Key Feature: Performance Max uses AI to find customers across all of Google's channels from a single campaign. Google Ads Agency (The Service) What they do: Manage and optimize client campaigns on the Google Ads platform. Services: Keyword research, ad creation, budget management, performance monitoring, and strategy. Why use one: They provide expertise to ensure ads reach the right audience, improve ROI, and handle the complexity of campaign management, saving businesses time and effort. In Summary If you want to run ads yourself, you use the Google Ads platform . If you need experts to run ads for you, you hire ...